Privacy Policy

Last updated: October 2026

Who we are

Groundwork Maths is a brand name of Rethink Maths Limited. Rethink Maths Limited is registered in England and Wales (company number 16482315) at Ground Floor Radley House, Richardshaw Road, Leeds, England, LS28 6LE. It is the data controller, which means it is responsible for how your personal information is used. It is registered with the Information Commissioner's Office, reference ZC142952. When we say "we" or "us" in this policy, we mean Rethink Maths Limited.

This policy covers the Groundwork Maths website (groundworkmaths.com), our free diagnostic assessment and tools, our free webinars, and buying our Phase Packs. The terms you agree to when you buy from us are set out separately on our Terms and Conditions of Sale page, and how we use cookies is set out on our Cookies page.

The information we collect

We do not ask you to create an account, and there is no login on this website.

When you buy Phase Packs, we collect the buyer's name, email address and role; your school's name, postcode and (where available) its URN; and the delivery address for your order. If you pay by invoice, we also collect a billing or finance email address and, if you give one, a purchase order number. Payments are handled by our payment processor, so we do not see or store your full card details.

Where you select a listed school, these school details come from our school lookup, which uses publicly available information about schools in England. If your school is not listed, we use the details you give us.

If you choose to give us your email address when using our free diagnostic assessment and tools, or when asking us about support, we collect your email address and any optional marketing consent you give.

When you email us, we use your email address and the contents of your message only to reply to you and deal with your enquiry.

When you use the website, we process technical information such as your IP address, browser details, timestamps and request logs. We use it to run and protect the website, prevent abuse and diagnose problems.

We use cookieless website statistics to understand how the website is used so we can improve it. Our statistics provider is Vercel, which also hosts the website, through its Web Analytics service. For each page viewed, it records the page address, the time, the website you came from (its main address only), your approximate location, such as your country and town, and your browser, operating system and type of device. We remove any extra details from the end of page addresses before they are sent. It also records when certain things happen on our site, such as an enquiry being sent, a free sample being requested, an assessment being downloaded or an order being placed. These records never include your name, contact details, order reference or order value.

For website statistics, the only setting we save in your browser is your choice to switch them off. Vercel uses technical information sent with page requests to count visitors without setting cookies. Our statistics provider says it discards visitor sessions after 24 hours. Combined website statistics remain available to us through a 12-month reporting window. The provider's published privacy guidance does not specify a fixed deletion period for these combined statistics. We look only at combined figures and do not use the statistics to identify individual visitors. Our lawful basis is our legitimate interest in understanding how the website is used so we can improve it.

See our Cookies page for the full position, or switch website statistics off at any time on our Website statistics page.

Booking a webinar place

When you book a place at one of our free webinars, you register directly with Zoom, the service we use to host them. Zoom's registration form collects your first name, last name and email address; we do not collect or store these details on this website.

We use your registration details to run the webinar you booked: Zoom sends your joining link and confirmation and reminder emails for your session, and we can see the list of registrants for each session. We also record registrants' details on our internal tracker so we can administer the webinar, respond to any questions and, after the session, send you any links or resources referred to during the webinar. Our lawful basis is our legitimate interest in running the events you ask to attend. Registering for a webinar does not mean you have opted in to marketing. We will only send you marketing if you have separately opted in.

Zoom hosts our webinar registration and processes these details to provide that service. Zoom retains registration information in accordance with its privacy policy and the settings applying to our Zoom account.

Ordering a free sample

When you order a free printed sample through our website, we collect your first and last name, your role, your email address and the school you choose from the Get Information about Schools (GIAS) register. We take the school's postal address from that register, not from you, and we record which page of our website you came from, so we can see which parts of the site lead to requests.

We use these details to review your request and, if we approve it, to post the sample to your school and email you a confirmation. Our lawful basis is our legitimate interest in providing the sample you asked for. Each request is checked by a member of our team before anything is posted, and we normally send one sample per school. Ordering a sample does not mean you have opted in to marketing: we will only send you marketing emails if you tick the box on the form, and you can unsubscribe at any time. If you do tick it, we record the wording you saw at the time so we can show what you agreed to.

We keep a record of each request for 12 months after we have posted the sample or decided not to. After that we remove your name, role and email address from the record and keep only the school, the outcome and the dates. Where you opted in to marketing, we keep your contact details until you unsubscribe, separately from the sample record, so withdrawing your marketing consent does not remove the record of your request and removing the request does not affect your marketing preferences.

If your school is not in the GIAS register, is outside England, or the address we hold for it is wrong, the form asks you to email us instead. We handle those emails in the same way as any other enquiry, and we may record the request in the same way so that the one-sample-per-school check still works.

The free sample form is protected by Cloudflare Turnstile, our security-check provider, which helps tell genuine visitors from automated submissions. It processes technical information about your browser and connection, including your IP address, and may store or read information in your browser. Cloudflare uses this information to provide the security check and to improve Turnstile's bot detection. Its Turnstile Privacy Addendum explains this in more detail.

When you send the form, we receive the result of the security check and use it only to decide whether to accept your request. We do not store that result.

Why we use it, and our lawful basis

We only use your information for the reasons set out below.

To process and deliver your order, and to handle the invoicing and support connected to it. Our lawful basis is performance of a contract with you, or taking steps to enter into one.

To answer your enquiries and to run and support the site. Our lawful basis is our legitimate interest in supporting our customers and running the service.

To send you service emails, such as your order confirmation, a dispatch notification, or an acknowledgement of an enquiry. These are necessary to provide the service you have asked for, so they are not marketing and you cannot opt out of them while you are dealing with us.

To send you marketing, but only if you have opted in. At present we only send the service emails described above. If we introduce marketing emails in future, for example occasional product updates, we will only send them to people who have opted in, and every one will include an unsubscribe link. Our lawful basis is your consent, which you can withdraw at any time.

We do not sell your data, and we do not share it for advertising.

Who we share it with

We use service providers to help run the website and deliver our services. They receive the information needed for their part of the service. Where they process personal information on our behalf, they do so on our instructions and under a data protection agreement.

For Groundwork Maths, they include providers that take payments, host the website, store our order records, send our emails, deliver your orders and keep the website secure. A full list of these providers is available on request by emailing hello@groundworkmaths.com.

We will share your information with others only where we are required to by law.

Where your information is processed

Our order records are stored in the UK, and most of our providers process data in the UK or EU. Some providers, such as those that process payments and help protect and deliver the site, operate globally.

Our hosting and statistics provider operates globally and processes information in other countries, including the United States. The website's server code runs in London, but that does not mean all information about your visit stays in the UK.

Where personal information is transferred outside the UK, we rely on safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with the providers' own data protection commitments.

How long we keep it

We keep order and payment records for as long as we need them to provide and support your order, and for as long as we are required to keep them for tax and accounting purposes, normally around six years. We keep enquiry emails only for as long as reasonably necessary to deal with your query and maintain our records. We keep webinar registrants' details on our internal tracker on the same basis — only for as long as reasonably necessary to administer the webinar and maintain our records; how long Zoom retains registration information is covered in the webinar section above. Where you have opted in to marketing, we keep your contact details until you unsubscribe.

Your rights

You can ask for access to your personal information and ask us to correct information that is inaccurate. Depending on the circumstances, you may also have the right to ask us to delete it, restrict how we use it or give it to you in a portable format.

You can object at any time to the use of your information for direct marketing. You can also object to processing based on our legitimate interests, and withdraw your consent at any time where we rely on it.

To exercise any of these rights, email us at hello@groundworkmaths.com. If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner's Office at ico.org.uk.

Children

Groundwork Maths is sold to schools and adults. The website is not aimed at children, and we do not knowingly collect personal information from children. We do not ask for pupils' personal information through this website. Please do not include pupil names or other information that identifies a child in any form or message you send us.

Changes to this policy

We may update this policy if the website or the way we use information changes, and we will update the date above when we do. We will tell you about significant changes where appropriate, and ask for fresh consent if a new use of your information needs it.

Contact

For questions about this policy or your information, email us at hello@groundworkmaths.com, or write to us at Rethink Maths Limited, Ground Floor Radley House, Richardshaw Road, Leeds, England, LS28 6LE.